WAX BOOKING has been devoted to producing international tours for artists, mostly from today’s creative and hybrid music scene. Encouraging the emergence of new aesthetics, born of artistic and collaborative fusion, means doing our bit to meet the great need to present projects that are legitimately rooted in cultural heritage. Our artistic choices push back against the folkloristic representations that still too often feed imaginations and keep people’s consciences and audiences captive
25-26 is WAX BOOKING's 15th anniversary. A new activity season will unfold around the agency's 12 key values :
• Offering a specialised perspective on the diversity of African cultures in Musique Actuelle
• Highlighting musical aesthetics beyond ethnic clichés
• Challenging exotic and folkloric stereotypes and representations
• Preserving the legitimacy of traditional instrumental practices
• Provide a balance between entertainment and conscious culture
• Contributing to civic and collective cultural engagement
• Promoting feminine artists without compromising on vocal and instrumental quality
• Make high-quality performances affordable
• Offer an ethical and healthy environment for our artists
• Supporting emerging artists and encouraging sustainable careers
• Encouraging boldness and curiosity among professionals and audiences
• Contribute to the reinvention of tomorrow's programming models
